Capabilities

We make serious business playable

We activate mastery in people

We encourage positive human-machine interaction

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Industries

Changes in the interaction between humans and machines are forcing companies to rethink the future of work.

We help companies with a “nerdy” passion for their business to remain relevant to employees and customers.

Think of companies that typically deal with industrialization 4.0, have a passion for life-long learning and/or want to be a force for good. 

Questions

The power of play

What happens
when we unleash
our homo ludens?

The 100-year life

How can we
reinvent ourselves
in work and life?

Responsible AI

Who is willing to
raise AI
responsibly?

About

prae claritive (praeclarius ~ excellent | operative ~ exerting influence)

  • is founded by Samuel Pronk. Keywords: Dutch fist in Asian Gloves, the good life and cross-sector innovation
  • has a coalition of the willing ranging from behavioral specialists and former special forces operators to cyber & AI enthusiasts
  • is inspired by Barbabapa: morphing into other forms while retaining our original colors