Capabilities 玩 主 互 We make serious business playable We activate mastery in people We encourage positive human-machine interaction Industries Changes in the interaction between humans and machines are forcing companies to rethink the future of work.We help companies with a “nerdy” passion for their business to remain relevant to employees and customers.Think of companies that typically deal with industrialization 4.0, have a passion for life-long learning and/or want to be a force for good. Questions The power of play What happens when we unleash our homo ludens? The 100-year life How can we reinvent ourselves in work and life? Responsible AI Who is willing to raise AI responsibly? About prae claritive (praeclarius ~ excellent | operative ~ exerting influence)is founded by Samuel Pronk. Keywords: Dutch fist in Asian Gloves, the good life and cross-sector innovationhas a coalition of the willing ranging from behavioral specialists and former special forces operators to cyber & AI enthusiastsis inspired by Barbabapa: morphing into other forms while retaining our original colors